In the age of commercial real estate automation, anyone working on automatable tasks is at risk. Reports, contracts, analyzing leases, valuations, viewings, and even trading are already automated in some CRE spaces. If an audit of your day-to-day activities involves a lot of repetition or input-output procedures, it may be time to broaden your CRE horizons.
Fortunately, large job cuts due to automation aren’t expected in CRE. Rather, the increased data available will make it possible to complete more tasks quickly. With crowdfunding opening the gates of CRE investment, the amount of work to be done will likely counterbalance this new ability.
Still, CRE professionals will need to up the ante to stay competitive. Companies are already hiring data scientists to help aggregate and analyze the vast amount of data available about properties and investors today. Competitive professionals will be able to look at that data and think creatively about how to leverage it.
Machines can gather information, but information ages fast. And while computers can make determinations and predictions based on historical data, they’re still limited. People can see social shifts that computers can’t detect. People have the ability to imagine what’s just out of reach of a machine’s vision.
Thinking creatively about CRE and how people connect with it will be the key to success as real estate data becomes prevalent. While this doesn’t require going back to school for data science, a little increased understanding can’t hurt.
Technically, CRE is behind when it comes to automation. Banks, residential real estate, and stock investment have undergone huge changes thanks to FinTech and sites like Zillow. It’s actually surprising that it’s taken this long for CRE to reach this point.
Part of the reason is the higher stakes of CRE. Higher buy-in and bigger risks mean investment tends to move slower. Unfortunately, the time for slow movement is coming to an end. Fast-moving data requires quick action. Adapting to this will set some professionals and investors apart.
Adaptable buildings are performing well. Structures that can convert unused parking into rideshare drop-off and pickup points and turn unused office space into coworking areas are thriving. The importance of location is even waning in some cities where coworking is trending.
CRE professionals will have to be similarly adaptable. Consider specializing in areas of concern to CRE and the wider community. Climate change, for example. With commercial buildings a major contributor to global energy consumption, greenhouse gas emissions, CO2 emissions, and raw material consumption, setting oneself apart as an expert in energy efficient and climate-friendly buildings can make all the difference.
Business plans and company strategies are made by people with visions, not machines. No matter how good computers are at crunching CRE data, it will take people relating to issues that affect other people to connect through the automation age.
What can’t get automated? Creativity, curiosity, and empathy. Innovative thinking and social connection are at the core of automation survival in CRE.
At the end of the day, there are things people understand that machines can’t. When we hear Rodeo Drive or Fifth Avenue, we understand what potential investors associate with those places, and that affects a transaction. Little things like this are what machines can’t do.
Additionally, human expert assurance for large or risky purchases is still valuable. CRE advisors who continue to be there for their clients on a personal level will do well in the automation age. Advisors understand the necessary risk of investing, and articulate it to clients in a relatable way. Machines can’t do that. This is every CRE professional’s greatest asset.
Which Commercial Real Estate Professionals will Thrive?
CRE companies in the future will need to find a balance between technology and real estate experts. They’ll have to select the best technology for them—figuring out which tools get them where they want to go. They’ll also need to select the best talent.
Some companies already have teams that are half tech, half client-facing team members. That may make sense for them, however, there is no “secret formula” to success. Every company will need to consider what is best for their sector and goals.
Hiring tech talent means providing competitive salaries and benefits. And while no company can dominate the entire CRE market in the way some e-commerce businesses do, it is possible to rise to the top in a particular sector with the right team, tech, and resources. Remember, automation produces more insight, but CRE still needs thoughtful people to leverage it.
Smart companies will include team members who think long-term about CRE and their place in it. They’ll also provide training, and be open to being trained. Technology is changing fast. The best CRE professionals are ready to keep up.
At Pioneer Realty Capital we always offer a personal level of service and expert advisory to investors and owners of commercial real estate. As experts in the industry, we constantly remain aware of CRE finance trends and investment opportunities. If you’re interested in a commercial real estate loan for any commercial property nationwide or need advice for your CRE financing, call 682-518-9416 to speak to a financial expert.